This type of advertisement has been going on for a few years now. The method of skywriting makes use of aircrafts powered by jet steam to display eye catching puffs of smoke that form lines or shapes which calls you to attention.. From being a favorite past time, skywriting has become more than just a display of entertainment. This technique has paved its way the media circle wherein advertisement strengthened its appeal.
Skywriting is an aerial advertising service that can be witnessed during outdoor events that call for a celebration like sport shows, air shows, the holidays and just anytime vacation season. The factors that drive this spectacular display would be a well powered jet plane or a similar craft with a skilled pilot who has been well trained to do exactly his thing.
If you are wondering how much the total cost is of having to get your message across the horizon, then it would be best for you to look around for competitive rates as the prices actually range depending on the different factors involved. Also, you would want to take a look at the technical skills of the pilot and the crew that the companies hire and of course, the aircraft that they will be using, as well as other expenses.
Aerial advertising has proven to have shown its bite to the advertising industry as a whole lot of companies have invested in it as their form of market strategy. As research showed that this is one form of advertising that allows a larger percentage of information retention than most types of ads such as print, TV, and radio. This has by far caught the attention of today’s advertising companies since people are in the market for something that definitely stands out from the rest.
Skywriting would easily have an access to those crowds of people in open areas where they will find it will be easy to have their message sent across. Puffs of air, made from biodegradable substances in order to abide by environmental standards, are used by the jet to display the message which will be written in just a few seconds. These messages also would tend to be eye catching since they can be as large as building and would last about 7 to 8 minutes in the sky.
What’s more good news about this form of media is that it is competitively within the range of cost or if you take a look at it per thousand, it is relatively cheaper. A TV ad would last you only about 30 seconds and you would probably have missed half of it if you surf continuously through channels. Which would be more appealing to you? A large message written in the sky viewed by a lot of people would definitely work.
This is one of those methods that covers a very wide rang of audience since the message is seen by millions across the sky at a given period of time during a longer period of time as compared to watching TV commercials, listening to radio stints or passing through print ads.
This is a new era to advertising and it’s no wonder why a lot of people are doing this. People are recognizing and appreciating its sense of advertising and more investors are trying it out since it is cost effective and covers a wider range of audience than most advertisements would.
Have you ever been drawn to look up at the sky and saw writings form from clouds in the air? That is what we call Skywriting. This is today’s way of catching a huge crowd’s attention among all the advertisements plastered on city walls, posts, and billboards.