Posts Tagged aerial ads

How Aerial Ads Are the Best Way to Reach the Spring Break Students

spring break

Yearly, spring marks the one week migration of college students to the beaches of Florida and Texas for their annual break from the books. This year an estimated 2.5 to 3 million will be basking in the sun on the beaches. They will not only spent plenty of money during that week, but they also represent $125-$130 billion dollars in spending power during the year. How that kind of money will be spent is yet to be determined, based on the skill of effective advertising aimed at them.

Many are taking their ad directly to the students in the form of an aerial banner or billboard ad. Aerial advertising is well known. A company or individual hires a plane to pull a banner displaying their message. Some banners are as long as 70 feet; they will usually display contact information such as a webpage or phone number. (Billboard aerial ads are like highway billboards only they are flown over the people instead of people driving by.) Most merchants subscribe to a flight duration of one to two hours. It is estimated that the banner is visible for about 17 seconds during each pass. How many times could the idle students read that ad if it passed by, say, 20 times? By the time an hour is up, your message will be imprinted in their brains.

Students relax and try to stop thinking deep thoughts during this week. It is a week of vacation and they have planned to spend money. As they lie on the beach, an airplane flies overhead, catching their attention. They look up and see your ad pulled behind the plane. Your company is immediately far ahead of the competition in reaching this market.

The items or services offered in the aerial ads could be for something they will want to buy when they return to college. On the other hand, many of the ads are for items they will need immediately, like ads for restaurants or clothing. Here is a wonderful chance to impact one of the largest gatherings of impulsive buyers during the whole year.

With the economy is shambles and unemployment high, many advertisers are cutting back. Instead, exploit this opportunity as a week of profit. The spring break students aren’t thinking about the economy or even the future. They just want to have some fun, regardless of the cost. One tourism expert calls them “recession-proof” since they probably aren’t going to cut their expenses for this once-in-a-lifetime opportunity!

Modern electronic technology makes the selling even quicker. One merchant says he has his phone number on the banner and, almost immediately, he is being texted with orders. Others use G3 networks to order things on the Internet. The cost of the advertising is returned quickly and profits follow.

Another advantage of aerial ads is that they can be timeless. An advertiser could pay the full amount for a banner and flight this year. When it is over, the banner can be stored and used again next year. Some might even want their banner flown during another week or in a different location. The banners are well made and will last a long time.

Many despair that the economy is bad and it will affect us all. Opportunists are, instead, using aerial advertising to make a profit on the huge crowd that will storm the beaches of Florida and Texas this March.

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What Are the Advantages of Pulling Banner Ads with Helicopters?


If you have ever been to a beach or sporting event, you might have seen a banner or billboard pulled behind a plane, advertising something. These signs tell of products or services, announce a special event, tell where to find further information (like a webpage), display political ads, and are used many other ways.

Probably these banner or billboard ads you saw were pulled behind a small single engine prop plane. Such a plane has sufficient power to pull the extra weight as well as the drag of the banner. But some companies offer banner ads that are pulled behind helicopters. This idea has pros and cons over the standard airplane.

First, helicopters are of course, much more versatile than planes. This makes them much more difficult to fly than airplanes. Therefore, special pilot training is required and this means greater expense. This maneuverability of the helicopter also demands much more from the engine. This means higher fuel costs and, again, more expense to the renter.

Normally when banner ads are pulled behind an airplane, the audience has an average of 17 seconds to read the message. Helicopters can fly more slowly and even hover to provide a longer viewing time. However, when pulling a banner, the speed must be great enough to keep the banner flowing and readable. If the billboard is hung below the plane instead of dragged behind, maximum viewing time is provided.

Conventional banner and billboard ad pulling involves attaching a rigid pole or support to the front of the banner so that it stays perpendicular to the ground. With weights attached to the bottom of the banner, it remains readable throughout the flying time.

The other method developed by skydivers is called Sling Load banner pulling. Here the helicopter basically pulls the upper corner of the banner and a weight is attached to the bottom of the leading edge so that it stays vertical. In spite of this weight, however, the ad often distorts as the wind hits it for the lower edge can’t keep up with the top. The weight could be as much as 500 pounds so a safety factor is also involved. Standard banners only require 10-15 pounds of weight to keep them vertical.

The advantage of the helicopter in pulling the banners is in the power of the plane. Because helicopters pull upward, and because their engines are much larger, they are able to pull much larger banners. Instead of the standard 3000 square feet sign, some have pulled banners as large as 50,000 square feet! Single engine planes would not be able to do this.

Both an airplane and a helicopter make enough noise to attract the attention of the spectators. Both methods provide the advantage of having a message presented to a large audience without competition in a very short period of time. And because of the unique presentation, it is almost guaranteed that the people will read it when it is flown overhead.

Once you have followed these principles, it is time to get in touch with an experienced company that provides aerial advertising services and get it printed and into the air. It won’t take long before your well-planned message will be read by thousands and the result in sales will follow.

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