Posts Tagged advertising and marketing

Aerial Advertising and Spring Break

Spring Break is here! This means AirSign is busy on the beaches. We have several large companies which we are advertising for this Spring. We are excited about the new relationships we have made and look forward to making more. One of the things that brings AirSign above all of the other banner tow companies, is how we value the relationship with our clients. We take our duty of advertising for these companies very seriously. The individual that sells the job is the same person who is there to walk you through the whole process and endurance of the contract. We will do everything we can to make your advertising effective and make this a wonderful experience for you and your company.

Now, I would like to talk to you a little bit about Aerial Advertising. What makes this way of advertising different and more effective than all the other types of advertising? Keeping reading, I have the answers. We’ll start with beating out the billboards — say your driving down the Interstate or you’re in a big city, you are overwhelmed with billboards. There are so many that you can’t see each one as an individual advertisement. They are just a sea of colors and words. Five minutes after seeing all these signs, you won’t remember what you just saw. Now let’s switch to radio and TV ads. When the commercials come on the radio, I always switch the station. Never fails. Then, with TV ads, 99% of the time I switch the channel or I get up to get a snack or drink.

This is where Aerial Advertising rises above all the others. When your Aerial Billboard is flying in the sky, it is not overcome by all the other aerial signs in the sky. The sky isn’t full of billboards so your sign can’t help but be noticed and remembered. I can still remember all the aerial banners I saw last Spring Break in Panama City!

This year, we are in several locations doing Spring Break work. We still have available times that your company can take advantage of and join the world of Aerial Advertising. We have people here ready to assist you in every way possible to get your company to in the sky!

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Applying Curiosity in Advertising

superad airsign

Americans are bombarded with advertising in every part of life. They go to a movie and are given ads for more movies. They watch TV and find nearly as much time is spent on the ads as on the programs. They drive down the street and see billboards and shop signs. They read the news and find it surrounded with appeals to get their money.

Advertisers must come up with a way to overcome the mental block set up by consumers. How can you get the public to notice your ad above the thousands of others? One method employed to do this is building curiosity with sounds and sights.

Music is often employed to enhance an ad. Many ads on television include music that will draw attention to the product. Other sounds are used as well. The 1950’s Superman series was loved by children because of the woosh sound when Superman landed or took off.

Visual anticipation is also used. A blanket over the newest model of a car builds curiosity. Women in ads sell more to both men and women than men do. Movie previews take a collage of clips to titillate the imagination and make people too curious about how it all falls together to miss the full show.

Using both sight and sound will give a greater advantage to an ad. The more senses that are addressed, the more likely it is that the consumer will notice. Yet, this becomes normal if everyone is doing it and again your ad is lost in the crowd.

Aerial Banners are unique in this way for they appeal to sight, sound, and they are the only ad around at the time. A long banner or a billboard trails behind an airplane over a large congregation of people. With no other ads in sight on a beach or music festival, the ad will have the full attention of the audience.

Imagine you are sitting on a beach, enjoying the sun when in the distance you hear the drone of an airplane. You have time and interest so you look up to check it out. Coming toward you is a single engine plane pulling a banner with a message written on it. Your curiosity rises. What does it say? You watch with anticipation until you can read the message and you probably do this several times in the 17 seconds it passes.

The plane passes by several times in the next hour, each time reminding you of the message of the banner. By then you have it memorized. The airplane alone causes the message to rehearse in your mind.

The advertiser has reached his goal. He has built your curiosity, used sights and sounds to present you the message, and repeated it without competition for attention until it was fixed in your memory. And no competitors could get a word in edgewise during that time. If his product or service is of use to you, it is pretty sure that his name will be your first choice.

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